Welcome to our 2024 Best of the Year selection: a round up of our favourite campaigns across this year. We love to celebrate our clients who are making great transit creative, designed perfectly for the space, with bold colours and eye-catching imagery!
NAIDOC Week 2024
Formats: Sydney Light Rail Triple Carriage Wrap and Interior Takeover, Sydney Ferries Vessel Takeover, Canberra Light Rail Triple Carriage Wrap & Adelaide Trams Full Wrap and Digital Network
TorchMedia, along with our partners, were proud to once again support NAIDOC Week in 2024, donating media space on Sydney and Canberra Light Rail, Sydney Ferries, and Adelaide Tram Network. Designed by Deb Belyea, Samuawgadhalgal and Torres Strait woman, this year’s artwork, Urapun Muy, depicted the hands of our ancestors that have carefully dropped a burning ember onto a fire. Keep the Fire Burning; Blak, Loud and Proud!
Why we love it: The NAIDOC Week 2024 campaign highlights the power of unity; with cooperation between our valued commercial partners and community organisations working to amplify this important message.
Jemima (Commercial)
Domain
Formats: Sydney Metro Interior Domination and Digital Network
Found the right school? Find the right home. Engaging with current and future homeowners at various touchpoints throughout their journey, Domain surprised commuters on the Sydney Metro with a Market-First Interior Domination. Combined with an impactful Digital Network Takeover, Domain effectively boosted brand awareness and demanded a top-of-mind presence.
Why we love it: The Sydney Metro “Domain Train” was executed to perfection. It features their signature green branding to emphasise key product features and QR codes, encouraging commuters to download the app.
Era (Strategy)
Merlin Entertainments
Formats: Sydney Metro Digital Network & Sydney Ferries Vessel Takeover, Wharf Wall and Floor Media
Merlin Entertainments provided commuters with a big ticket to Sydney’s most iconic attractions. Leveraging the peak season with increased foot traffic during the school holidays, Merlin Entertainments utilised Sydney Metro and Sydney Ferry formats to promote their fun array of attractions on offer. The campaign creative maximised the space available, incorporating CTA’s such as QR codes and the website URL.
Why we love it: Integrating their branding with the creative provided a golden opportunity to design an interactive Wharf Wall and Floor Media, encouraging Sydney Ferry commuters to create a Flippin’ Cool picture-perfect moment.
Kelsey (Operations)
Heineken Silver
Formats: Sydney Light Rail Full Wrap & Adelaide Trams Full Wrap
Shaking up the way Aussies drink beer, Heineken leveraged the power of Sydney Light Rail and Adelaide Trams to make a splash in the Australian alcoholic beverage market. To launch their new surprisingly smoooooooooth, low carb beer, Heineken integrated the campaign into the everyday commute, ensuring they had a top of mind presence among their target audience – mainly Millenials and Gen Z.
Why we love it: Taking advantage of impactful large format Out of Home placements, Heineken has ramped up their advertising on Transit Media, perfectly designing their creative for the space.
Zara (Marketing)
IKEA
Formats: Sydney Metro Digital Portraits, Adelaide Trams Digital Portraits & Canberra Light Rail Portraits
To raise awareness of the fantastic End of Financial Year sales, IKEA strategically utilised premium advertising spaces near key store locations in Sydney, Canberra, and Adelaide to reach their target audience. Combining vibrant creative with informative messaging allows for a strong brand presence across multiple markets, ultimately encouraging commuters to shop at IKEA.
Why we love it: Turning Portrait panels into iconic bright yellow IKEA bags was simple yet effective creative that grabbed atetntion and sparked curiosity among commuters.
Emily (Marketing)
Estee Lauder – VIVID
Format: Sydney Light Rail Triple Carriage Wrap and Portraits
Estée Lauder, as an official partner of Vivid Sydney 2024, brought together the worlds of beauty and science to light up the night. Much like Vivid Sydney, Estée Lauder embodied the power of the evening, with its renowned Advanced Night Repair serum solidifying its reputation as the ultimate expert in nighttime skincare. Utilising a Triple Carriage Wrap and Portraits, Estee Lauder captured the attention of event-goers, showcasing the skincare range while transporting commuters through the magic of Vivid.
Why we love it: Estee Lauder’s contextually relevant creative encapsulated the Vivid theme, driving excitement for both the annual festival of light, and their nighttime skincare range.
Michelle (Sales)
Check out more of these great campaigns below and on our socials!
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