Sydney light rail

The Sydney Light Rail is Sydney’s premier transit asset, taking commuters directly to and from the heart of Sydney’s CBD. Sydney Light Rail advertising allows advertisers the ability to showcase their brand with a range of formats from external wraps to internal dominations, reaching a commuter audience with a median household income 30% higher than the national average.

 The Sydney Light Rail is the main transport link connecting Sydney’s CBD with Randwick, Kensington and the Inner Western Suburbs, comprising both the CBD and South East Lines and the Inner West Line services. 76 trams across the combined Sydney Light Rail network deliver more than 3.3 million average monthly passenger journeys. The network provides access to flagship retail stores, major events, sporting and entertainment precincts, as well as George Street, Circular Quay, Pyrmont and Surry Hills.

 With premium show-stopping Full Wraps and MegaTram formats offering the equivalent of a large-format billboard travelling directly through the Sydney CBD, the Sydney Light Rail is unmatched in its ability to deliver high-impact, larger than life campaigns that will increase awareness and consideration of your brand. 

 Advertisers can maximise their campaign reach by purchasing Light Rail formats across TorchMedia’s broader transit portfolio, with consistent formats also offered on Adelaide and Canberra Light Rail assets.