Welcome to our February Best of the Month selection: a monthly round up of our favourite recent campaigns. We love to celebrate our clients who are making great transit creative, designed perfectly for the space, with bold colours and eye-catching imagery!


Format: Sydney Light Rail Full Wrap

Are you ready for Race Weekend? Start your engines! As a proud sponsor of Formula 1, Heineken is revving up commuters on the Sydney Light Rail and building excitement for the new season of Race Sundays. Taking advantage of the largest moving billboard in Sydney, Heineken has skillfully designed the campaign to compliment the asset. Tying in the iconic Heineken green with the sounds of the Formula 1, the attention grabbing Full Wrap provides a glimpse into what ‘good times’ sounds like… Beeeeeeeeeeeeer.

Why we love it: The contextually relevant campaign is hard to miss as it draws Sydneysiders in with bold branding designed to speak directly to their target audience.

Philippines Department of Tourism

Formats: Sydney Light Rail Full Wrap & Portraits, Sydney Metro Digital Portraits & Interior Takeover

The Philippines Department of Tourism is encouraging Sydneysiders to embrace summertime, inviting commuters across Sydney Light Rail and Sydney Metro to Love the Philippines. Utilising a multi-modal execution ensured the Philippines Department of Tourism was able to effectively capture their target audience in a market full of competitors. Speaking to commuters with visually appealing imagery, The Philippines Department of Tourism captured commuter attention with a small glimpse of what holidaying in the Philippines would feel like.

Why we love it: Showcasing fun-filled adventures and cultural experiences, commuters are left desiring a holiday to the Philippines.


Formats: Sydney Light Rail Full Wrap, Sydney Metro Digital Portraits and Adelaide Light Rail Digital Portraits

With university starting for the year, Scape is promoting their student living services to students in close proximity to key tertiary education precincts. Taking over digital assets in Adelaide and Sydney, along with the Sydney Light Rail, this multi-modal campaign allowed Scape to communicate that they are ‘A place for humans’ while reaching a high percentage of their target audience. Using Sydney Metro’s Digital Portraits, Scape carefully curated their campaign to take advantage of the full motion and day-parting capabilities to convey multiple messages tailored to an array of student needs.

Why we love it: Designed for maximum effectiveness, Scape chose placements most likely to reach their target demographic and created each campaign element to complement the format.

ARN – 10 Years of KIIS

Formats: Sydney Light Rail Triple Carriage Wrap

Celebrating the landmark 10 year anniversary of KIIS 106.5, the top-rated Sydney radio station is throwing a party on the Sydney Light Rail with a big, bright, balloon filled Triple Carriage Wrap and they are inviting you! To toast this amazing achievement and the announcement of Kyle & Jackie O’s broadcast expansion into Melbourne, ARN has jumped on board Transit Media for a fun-filled commute.

Why we love it: Prompting Sydneysiders to listen to Kyle & Jackie O in the morning, the campaign creative guides people to the iHeartRadio app, converting commuters to listeners.

Sail GP – Season 4

Formats: Sydney Ferries Vessel Takeover

The home of the world’s most exciting race on water has returned! Sailing into the iconic Sydney Harbour, the adrenaline-fueled Sail GP had everyone at the edge of their seat while captivated by this epic race. With two days of action-packed racing, a Sydney Ferries Vessel Takeover built anticipation among commuters and ensured everyone was On Board for the race of the season. Utilising contextually relevant executions on Sydney Ferries allowed for a seamless integration of the event into the daily commute of Sydneysiders.

Why we love it: Speaking to a target audience of harbourside locals and visitors, Sail GP cleverly promotes the international sailing competition on the contextually relevant Sydney Ferries formats!


Formats: Adelaide Light Rail Digital Portraits

No Lactose, No Limits! Capturing the attention of audiences of the Adelaide Light Rail Digital Network, Liddells effectively enticed commuters to explore the world of lactose-free possibilities. Speaking to Adelaide locals at various touchpoints along their journey, Liddells was able to communicate their brand image to a broad audience in the Adelaide CBD. Utilising the flexibility of DOOH allowed Liddells to deliver multiple creative messages, demonstrating many delicious ways to consume their lactose free products within a single campaign.

Why we love it: The campaign creative was simple yet delivered the key brand messages efficiently, building positive brand perception among commuters.

Check out more of these great campaigns below and on our socials!