Best of the Year: Our Favourite Campaigns from 2023

Welcome to our 2023 Best of the Year selection: a round up of our favourite campaigns across this year. We love to celebrate our clients who are making great transit creative, designed perfectly for the space, with bold colours and eye-catching imagery!

Tanqueray

Formats: Sydney Light Rail Full Wrap and Interior Takeover, Sydney Ferries Vessel Takeover & Wharf Wall

Making a bold statement, Tanqueray took over Sydney with an eye-catching Full Wrap and Interior Domination on the Sydney Light Rail, a Vessel Takeover on Sydney Ferries and a high impact placement at Circular Quay Wharf. Featuring the bright red and green creative of London’s iconic brand, Tanqueray encouraged commuters to live magnificently, perfectly encapsulating this luxury brand on our premium assets.

Why we love it: This campaign was highly visible across the Sydney CBD, taking over internal formats to further capture the audience’s attention using the Sydney Light Rail and Sydney Ferries.

– Ciaran (Operations)

Mercedes GLC

Formats: Sydney Light Rail Triple Carriage Wrap, Sydney Metro Tunnel Wrap, Adelaide Light Rail Digital Network

Just like Transit Media, Mercedes is ready to take you there! Tying the message to the format, Mercedes showcased their all new GLC with a multi-modal campaign, taking over the Sydney Light Rail with a Triple Carriage Wrap, the Sydney Metro Northwest Tunnel Wrap and the Adelaide Light Rail Digital Network. Dominating premium high-impact assets, Mercedes used an array of creative messages to promote how the new and innovative GLC can fit any lifestyle.

Why we love it: The Mercedes GLC campaign took to OOH advertising as first-time buyers, utilising a range of assets across Australia to maximise commuter reach and target Sydney’s most affluent consumers.

– Michelle (Sales)

NAIDOC Week 2023

Formats: Sydney Light Rail Full Wrap and Interior Takeover, Canberra Light Rail Triple Carriage Wrap

TorchMedia was proud to once again support NAIDOC Week in 2023, donating media space on both Sydney and Canberra Light Rail. The 2023 NAIDOC Week poster, ‘For Our Elders’, was created by artist Bobbi Lockyer, a proud Ngarluma, Kariyarra, Nyulnyul and Yawuru artist. Bobbi’s poster showcases the important role Elders play in passing down traditions and culture to future generations. The eye-catching artwork, with both internal and external executions, prompted audiences to learn more about the importance of NAIDOC Week. The campaign also won the ‘Out of Home for Good’ category in the OMA’s Q2 Creative Collection competition.

Why we love it: Bringing NAIDOC Week to life on the Light Rail is extremely meaningful, providing highly visible placements to a broad audience and encouraging engagement with this important campaign.

– Emily (Marketing)

Coca-Cola x Pride

Format: Sydney Light Rail Full Wrap and Interior Takeover, Sydney Ferries Takeover & Wharf Wall Media

To celebrate Sydney WorldPride, Coca-Cola transformed the CBD with a big, bold and sparkly campaign, strategically connecting community and festival-goers while capturing the attention of commuters. Utilising Sydney Light Rail and Sydney Ferries formats, Coca-Cola perfectly executed their brand essence within the WorldPride creative, using their signature red in combination with the Pride rainbow to encourage everyone to celebrate love!

Why we love it: Coca-Cola elevated their campaign with a market first custom glitter Wharf Wall creating the perfect photo opportunity for festival-goers.

– Kirsty (Managing Director)

Red Cross Lifeblood

Formats: Canberra Light Rail Full Wrap & Sydney Light Rail Megaside

Supporting Australia, the Red Cross Lifeblood took to Out of Home advertising to call on the community to Give Life via blood donations. Showcasing this powerful campaign on both Sydney Light Rail and Canberra Light Rail, the ‘Big, Bold and Bloody Unmissable’ campaign targeted commuters in close proximity to their donation centres. The creative tailors the message to each audience, creating a more personalised campaign and effectively motivating the wider community to give blood.

Why we love it: The Red Cross Lifeblood creative was simple yet efficiently spoke to commuters in Sydney and Canberra Markets. The campaign is also a well deserved winner of the ‘Out of Home for Good’ category in the OMA’s 2023 Q3 Creative Collection.

– Zara (Marketing)

Pixar Elemental

Formats: Sydney Light Rail Triple Carriage Wrap, Sydney Metro Northwest Portraits

Taking commuters on a heartwarming journey of self-realisation, Pixar spoke to commuters in Sydney in the lead up to the launch of their new film, Elemental. Building excitement with a Triple Carriage Wrap on Sydney Light Rail and Portraits on Sydney Metro, media placements were strategically located in close proximity to cinemas across the Sydney CBD, South Eastern suburbs, Macquarie Park and Castle Hill. The combination of bright colours, along with contextually relevant creative of the elements riding public transport, successfully grabbed the attention of commuters on the move, encouraging them to head to the cinema.

Why we love it: The fun and colourful creative lit up Sydney and drew attention to Pixar’s new cinema release – sparking excitement in time for school holidays!

– Cameron & Billy (Sales)