Port Stephens and Destination NSW partnered to promote the “Port Stephens – Incredible by Nature” campaign across our Sydney transit assets! The beauty and wilderness of Port Stephens were brought to life across a Sydney Light Rail Triple Carriage Wrap and Sydney Trains.
The campaign celebrates all that regional tourism has to offer and is particularly timely given international travel restrictions. Port Stephens is using this marketing push to promote recovery of the region that has been hit by the impact of subsequent natural disasters and COVID-19. It has never been a better time to encourage people to think locally and explore our own backyard!
We were lucky to help Port Stephens launch their campaign with a photo shoot at Central Station. Stuart Ayres, NSW Minister for Jobs, Investment, Tourism and Western Sydney, Steve Cox, Destination NSW CEO, Ryan Palmer, Mayor of Port Stephens and Andrew Macdonald, Chair of Destination Port Stephens, all joined us for some snaps in front of the beautifully wrapped tram to kick off the co-operative campaign.
Thank you to our partners at the Transdev Sydney Light Rail for helping to coordinate!
Campaign Credits: Destination NSW, Destination Port Stephens, Cactus Creative
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