Best of the Month: Our Favourite Campaigns June 2025

Welcome to our June Best of the Month selection: a monthly round up of our favourite recent campaigns. We love to celebrate our clients who are making great transit creative, designed perfectly for the space, with bold colours and eye-catching imagery!

MCoBeauty

Format: Sydney Light Rail Triple Carriage Wrap

With an eye-catching pop of pink taking over the Sydney Light Rail, MCoBeauty captures the attention of commuters throughout Sydney’s CBD using a high-impact Triple Carriage Wrap. The simple yet bold branding speaks to an ideal target audience – with Sydney Light Rail commuters more than twice as likely to enjoy shopping for cosmetics than the average Sydneysider¹.

Why we love it: The play on words creates a humorous approach to connect with MCoBeauty’s target audience, creating a lasting impression and building brand recognition.

Zeekr

Formats: Sydney Light Rail Full Wrap, Triple Carriage Wrap & Interior Domination, Canberra Light Rail Station Portraits, Full Wrap & Interior Takeover, Sydney Metro Tunnel Wrap, Portraits, Showcases & Digital Network

A multi-modal campaign across Sydney and Canberra combined high visibility and frequency to launch the new Zeekr X in Australia. With multiple formats across Sydney Light Rail, Sydney Metro and Canberra Light Rail, the campaign speaks to a highly engaged audience, connecting with the 47% of Torch transit commuters who are seriously considering buying an electric vehicle¹.

Why we love it: Strong branding and eye-catching imagery capture attention from audiences with an easily digestible message to drive awareness of the Zeekr brand in market.

Second Sunday – Night at the Barracks

Formats: Sydney Ferries Vessel Takeover & Wharf Wall Media, My Fast Ferries Vessel Takeover & Digital Network

Taking to Sydney Ferries and My Fast Ferries, Second Sunday has strategically selected media placements across Sydney’s iconic Ferries to reach a leisure-seeking audience within local proximity to the upcoming Night at The Barracks concert series. Combining Vessel Takeovers, Wharf Wall Media and the Digital Network on My Fast Ferries, the creative designs use bright colours that attract attention and drive awareness of the upcoming event amongst Ferry commuters.

Why we love it: Multiple creatives are used to take advantage of the long dwell time on board ferries – allowing commuters to absorb the campaign information and drive ticket sales.

Telstra

Formats: Sydney Light Rail Full Wrap

Telstra’s latest campaign combines their award winning ‘Wherever We Go’ brand positioning alongside a celebration of their partnerships with the NRL and AFL. Bold, contrasting colours draw attention to the Full Wrap as the Sydney Light Rail moves through the CBD and South Eastern suburbs.

Why we love it: Aligning the message to the medium, Telstra’s “Wherever We Go” campaign is perfectly suited to Transit Media, reinforcing their brand position to commuters and pedestrians on the go.

Crown Sydney

Formats: Sydney Metro Interior Takeover

Crown Sydney has jumped on board the Sydney Metro to reach commuters travelling directly to and via Barangaroo. By using an Interior Takeover, the campaign uses multiple creative designs to showcase different features of the resort.

Why we love it: Featuring the iconic Sydney Harbour views from Crown Sydney, the campaign celebrates the city and brightens up the daily commute.

Cancer Council SA – Alcohol Think Again

Formats: Adelaide Tram Full Wrap

Utilising a Full Wrap on Adelaide Trams, the Alcohol Think Again campaign raises awareness and simultaneously offers commuters practical approaches to reduce their cancer risk. Impactful imagery and clear copy ensure the campaign is visible and easily absorbed by the target audience.

Why we love it: The use of realism through the wine ring marks portrays a compelling and captivating message on a high-impact Full Wrap.