Welcome to our April Best of the Month selection: a monthly round up of our favourite recent campaigns. We love to celebrate our clients who are making great transit creative, designed perfectly for the space, with bold colours and eye-catching imagery!
Hershey’s – Reese’s
Format: Sydney Light Rail – Full Wrap
Celebrating the Reese’s range, Hershey’s is turning heads with a Full Wrap on the Sydney Light Rail. Featuring the iconic Reese’s colours and bold, oversized text, this campaign is a perfect illustration of effective transit media. Each carriage tells its own story, showcasing the variety of Reese’s products in a fun, vibrant, and impactful way.
Why we love it: The simplicity of the larger than life creative makes it ideal for transit media. Its clean yet impactful design is easy to read at a glance and stands out in a busy CBD environment.
Merlin Entertainments
Formats: Sydney Light Rail – Full Wrap, Sydney Ferries – Vessel Takeover & Wharf Wall Media, My Fast Ferry – Vessel Takeover & Sydney Metro – Digital Landscapes
Merlin is dominating Sydney with its latest campaign, spanning five formats across four assets to achieve maximum reach across the market. Capturing the attention of family audiences during the Easter school holidays, the creative shines a light on popular kid-friendly attractions, SEA LIFE Sydney Aquarium and WILD LIFE Sydney Zoo. The bright greens and blues create a vibrant, eye-catching campaign that stands out to appeal to families on the go.
Why we love it: Impactful formats use immersive imagery to spark imagination and make audiences feel as if they are experiencing the attractions. The consistent creative across all assets creates a seamless brand presence across Sydney’s transit networks.
The Magnum Ice Cream Company – Cremissimo
Format: Sydney Light Rail – Full Wrap & Sydney Metro – Digital Landscapes
The Magnum Ice Cream Company is launching its new Cremissimo range with a variety of flavours showcased across two different creatives on Digital Landscapes throughout the Sydney Metro Northwest network. Each execution highlights the range in a bold and visually engaging way, giving each product its moment to shine, with unique colours matched to each flavour, and capturing attention throughout the commute.
Why we love it: Featuring oversized ice cream scoops and tubs, the simple imagery delivers visual appeal to increase desire for trial. The large-scale visuals make the campaign instantly recognisable, ensuring it stands across the Sydney transit environment.
Go-To Skincare
Format: Brisbane Trains – Trackview, Adelaide Trams – Megaside, Canberra Light Rail – Interior Takeover, Melbourne Trains – Trackview, Sydney Metro – Interior Takeover & Sydney Light Rail – Triple Carriage Wrap
Go-To Skincare is dominating TorchMedia’s portfolio with a multi-market campaign running across Brisbane, Adelaide, Canberra, Melbourne, and Sydney. Using strong product visuals and social proof, the campaign delivers impact across multiple transit networks while strengthening brand recall.
Why we love it: The campaign messaging reflects real-world customer feedback, “45,000 five-star reviews can’t be wrong”, which makes for an eye-catching creative and resonates with audiences through use of authenticity and trust.
Clarins
Formats: Sydney Light Rail – Full Wrap & Sydney Metro – Digital Landscapes
Clarins is extending its reach across Sydney with a Full Wrap on the Sydney Light Rail and Digital Landscapes across the Sydney Metro Northwest network. Showcasing the launch of their new Double Serum Foundation, the campaign features an oversized product visual that demands attention. On the Sydney Light Rail, Clarins takes branding to the next level with their signature colours and brand name spanning across two carriages for maximum impact. Paired with high-impact Digital Landscapes across Sydney Metro, the campaign connects with thousands of commuters daily.
Why we love it: By adopting high-impact formats across Sydney, Clarins has maximized its reach through a strategic multi-asset approach. By combining product launch imagery with strong brand visibility, Clarins ensures repeated audience engagement across daily commuter touchpoints.
Check out more of these great campaigns below and on our socials!
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