TorchMedia, part of Claude Media Group, has been awarded the exclusive contract by Transport for NSW to install, manage and maintain advertising across the Parramatta Light Rail network. Commencing on 1 October 2026, the agreement includes the delivery of a premium portfolio of static and digital advertising assets throughout the network.
Awarded following a highly competitive procurement process, the contract further strengthens TorchMedia’s position as one of Australia’s leading transit out-of-home media operators and represents a significant expansion of its premium transport media portfolio.
Head of Commercial, Melanie Biggs, said the appointment marked a defining milestone for the business.
“We’re delighted to have been selected as the advertising partner for the Parramatta Light Rail network. This appointment reflects the strength of TorchMedia’s capability and our long-term commitment to investing in premium transport environments that create value for both advertisers and our concession partners.
Parramatta Light Rail is a transformative piece of infrastructure for Western Sydney, connecting communities, businesses and key destinations across one of Australia’s fastest-growing regions. We look forward to delivering an innovative advertising network that enhances the passenger experience while providing brands with meaningful opportunities to connect with audiences throughout their journey.”
The Parramatta Light Rail will play a pivotal role in supporting Western Sydney’s continued growth by connecting residential communities, employment precincts, health services, educational institutions and major entertainment destinations. As the region continues to experience significant population and economic growth, the network will provide advertisers with access to one of Australia’s most dynamic and rapidly expanding markets.
TorchMedia’s advertising network will provide brands with premium opportunities to engage audiences through a combination of high-impact digital and static on-vehicle advertising assets strategically positioned throughout the network.
The appointment reinforces TorchMedia’s continued investment in premium transport infrastructure and expands its growing Metro and Regional portfolio. It also reflects our long-term strategy of working alongside government and infrastructure concession partners to deliver world-class advertising environments across Australia.
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