Welcome to our 2025 Best of the Year: a round up of our favourite campaigns across this year. We love to celebrate our clients who are making great transit creative, designed perfectly for the space, with bold colours and eye-catching imagery!
Malaysia Airlines
Formats: Sydney Light Rail – Full Wrap & Sydney Metro – Digital Landscapes
In 2025, Malaysia Airlines strategically partnered with TorchMedia to roll out a high visibility brand campaign via Sydney Light Rail and Sydney Metro Northwest. With an “always on” approach, Malaysia Airlines was able to solidify branding to mass audiences daily, on the commute and whilst enjoying leisure activities. Large Format Wraps and Large Format Digital OOH were strategically selected to deliver maximum impact in market.
Why we love it: With a mix of impact and frequency, along with a strong share of voice, Malaysia Airlines used various creative messaging to showcase their destination options for people travelling overseas.
Matt, Sales
NGA – Cezanne to Giacometti
Format: Sydney Ferries – Vessel Takeover, Sydney Light Rail – Portraits & Canberra Light Rail – Megaside
The National Gallery of Australia achieved high-impact and meaningful engagement with a multi-format campaign for the Cezanne to Giacometti exhibition. By utilising eye-catching, vibrant creatives, the campaign effectively captured attention and engaged with audiences on their daily journey across multiple markets. NGA’s campaign ensured presence across key cultural and commuter hubs, capturing attention in high dwell environments.
Why we love it: NGA’s Cezanne to Giacometti campaign was a stand out for its strategically chosen format placements, combined with artistic use of colour and visual appeal, increasing awareness and consideration among audiences in Sydney and Canberra.
Emily, Marketing
LEGO Christmas 2025
Formats: Sydney Light Rail – Triple Carriage Wrap & Interior Domination
LEGO is all aboard for Christmas – taking over the Sydney Light Rail with a fun-filled Triple Carriage Wrap and Interior Domination. The festive campaign is immersing commuters in the world of LEGO in a high-dwell and captive environment, while asking Sydneysiders “Is it play you’re looking for?” to remind them to gift LEGO this Christmas and beyond.
Why we love it: The custom seat decals were a market-first bespoke execution that offered increased engagement for LEGO and brought the playful campaign to life inside the Sydney Light Rail!
Paul, Sales
Carlton Dry – Gather Round 2025
Formats: Adelaide Trams – Full Wrap & Digital Portraits
Featuring a striking blue design and bold text, Carlton Dry rolled out a high visibility Full Wrap and Digital Portrait campaign across Adelaide Trams to align with AFL’s Gather Round. Going big with branding, the integrated approach allowed for higher engagement as well as maximising audience impressions at key touchpoints and throughout the Adelaide CBD.
Why we love it: The Digital Portraits at CBD Tram Stops perfectly complemented the Full Wrap, allowing Carlton Dry to dominate the Adelaide market during the high-traffic timing of AFL’s Gather Round.
Cam, Sales
Sunglass Hut
Formats: Sydney Light Rail – Full Wrap
Sunglass Hut delivered a high-impact Full Wrap across the Sydney Light Rail, transforming the vehicle into a colourful, moving canvas. Featuring a bold, eye-catching creative and strong contrast, the execution captured attention throughout Sydney’s CBD, engaging audiences throughout their daily journeys and reinforcing brand presence in market.
Why we love it: The vibrant creative spoke to the upcoming summer season and made the Sydney Light Rail impossible to miss – allowing for continuous exposure to high-volume commuter audiences.
Jemima – Commerical
Zeekr
Formats: Canberra Light Rail – Full Wrap, Interior Takeover & Station Portraits, Sydney Light Rail – Full Wrap & Triple Carriage Wrap, Sydney Metro – Showcases, Portraits, Digital Landscapes, Digital Portraits & Tunnel Wrap
Zeekr adopted a multi-market, multi-format approach to maximise reach and relevance across key locations in Sydney and Canberra for the ZeekrX launch. By leveraging a variety of formats, the campaign achieved consistent visibility throughout various transportation hubs. Zeekr was able to achieve a broad reach and reinforce its product and brand positioning amongst a commuter audience across multiple touchpoints daily.
Why we love it: Zeekr adopted some of our most impactful formats, such as the Tunnel Wrap at Castle Hill Metro Station and a Canberra Light Rail Full Wrap, which were perfectly complemented by smaller consistent formats throughout the Metro Stations and Canberra Light Rail Stops.
Olivia, Marketing
Check out more of these great campaigns below and on our socials!
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