Welcome to our September Best of the Month selection: a monthly round up of our favourite recent campaigns. We love to celebrate our clients who are making great transit creative, designed perfectly for the space, with bold colours and eye-catching imagery!
Universal Pictures –
The Bad Guys 2
Format: Sydney Light Rail – Full Wrap & Sydney Metro – Tunnel Wrap
The Bad Guys 2 is now in cinemas, targeting young families these school holidays with a vibrant and playful tunnel wrap, connecting Castle Towers shopping centre and Castle Hill Metro Station. Wolf and his team have also taken over the Sydney Light Rail, reaching commuters throughout the CBD with a Full Wrap that stands out in a busy environment.
Why we love it: This campaign uses bright colours and intriguing characters to entertain commuters in close proximity to key cinema locations.
Mentos – Cube
Formats: Sydney Light Rail – Triple Carriage Wrap & Interior Takeover
Brightening up the Sydney Light Rail, Mentos has launched their new Cube Soft Gum with a Triple Carriage Wrap and Interior Takeover. They have used a striking creative with bold, vibrant colours to reach commuters and make the most of the large creative canvas the format offers. The wrap has been paired with an interior takeover that allows commuters to absorb the campaign in a captive, high-dwell environment.
Why we love it: The extreme close-up graphic of the new cube-shaped gum is eye-catching, and emotive, designed to capture attention and increase desire amongst those in Sydney’s CBD.
Taiwan Tourism
Formats: Sydney Metro – Digital Landscape & Sydney Light Rail – Full Wrap & Interior Domination
Taiwan Tourism are encouraging commuters to book their next holiday to Tawain through their Waves of Wonder campaign across the Sydney Metro and Sydney Light Rail. Multiple creatives showcase a range of iconic locations and experiences in Taiwan, expertly tied together with their colourful flowing wave graphic.
Why we love it: A range of colours and images within the artwork create a vibrant atmosphere that gets commuters daydreaming about their holiday.
OPSM
Formats: Sydney Light Rail – Full Wrap
In time for spring, OPSM is reaching Sydney commuters with a floral inspired Full Wrap on the Sydney Light Rail. The simple branding allows OPSM to stand out in a CBD environment, encouraging their target market to book an eye test today.
Why we love it: Seasonally relevant imagery and eye-catching colours make their creative stand out, with clever text placement that is easy to read for surrounding pedestrians and commuters.
Red Balloon
Formats: Sydney Light Rail – Portraits & Sydney Metro – Portraits
Give the gift of an experience with Red Balloon this festive season. Red Balloon have used Portraits to capture these special moments on the Sydney Light Rail and Sydney Metro. The campaign tells a story of gifting experiences and is an exciting way to inspire Sydney commuters for the upcoming Christmas season.
Why we love it: The Portraits format allows clients to use multiple creatives that represent different gifting experiences in a seamless way across the Sydney Light Rail and Sydney Metro networks.
Stan Sport
Formats: Sydney Light Rail – Full Wrap & Sydney Metro – Digital Landscapes
Get your football fix now on Stan Sport, the new home of football, featuring the Emirates FA Cup, Premier League, and Champions League. Bold colours and football superstars are brightening up the Sydney Light Rail with a Full Wrap, as well as making a big impact on the Sydney Metro Digital network.
Why we love it: Vibrant colours and high impact placements attract the attention of passersby and maximise campaign reach.
Check out more of these great campaigns below and on our socials!
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