Welcome to our February Best of the Month selection: a monthly round up of our favourite recent campaigns. We love to celebrate our clients who are making great transit creative, designed perfectly for the space, with bold colours and eye-catching imagery!
Archie Rose
Formats: Sydney Light Rail – Triple Carriage Wrap & Sydney Metro – Digital Landscapes
Archie Rose Distilling Co. is bringing rainbow florals to the Sydney Light Rail and Sydney Metro stations. In partnership with the Sydney Gay and Lesbian Mardi Gras, the botanical spirits company is ‘Proudly Sydney, Proudly For Everyone’. The florals in the creative are reflective of the rainbow colours which make up the iconic Pride flag.
Why we love it: Showing the Archie Rose bottle nestled in a bed of flowers brings a beautiful, vibrant celebration of the 2026 Sydney Mardi Gras to Sydney’s Transport networks, capturing the attention of commuters.
Westpac
Format: Sydney Light Rail – MegaTram
Westpac is bringing its meaningful brand promise to life through a bold, market-first Sydney Light Rail MegaTram domination, centred around the theme of “doubles”. With three MegaTrams, each spanning over two Full Wraps, the campaign leverages scale, creating a striking presence as the paired vehicles move through the CBD. The iconic Westpac red and bold text builds on the already established “It Takes A Little Westpac” to strengthen brand recognition and connect with Aussies.
Why we love it: The campaign message seamlessly flows across both Full Wrap vehicles with the first vehicle posing the question “If you could double you, what would you two do?” followed by the campaign tag line to “get double done” driving home this high-impact brand campaign.
HubSpot
Formats: Sydney Ferries – Vessel Domination & My Fast Ferry – Digital & Vessel Domination
HubSpot has dominated the harbour, getting on board the My Fast Ferry and Sydney Ferries this summer season. Leveraging a variety of immersive formats across both assets, the campaign ensures visibility throughout the entire commuter journey, with brand messaging strategically positioned in a captive environment. HubSpot used Ferries to reach their target audience of key business decision makers, with CEOs and high-network individuals primarily residing in eastern and lower north-shore suburbs, in close proximity to the CBD and with harbour access.
Why we love it: Adopting a contextually relevant approach, HubSpot’s creative features a play on words such as “Smooth selling ahead” and “Harbour more leads”, seamlessly aligning with the environment and connecting with commuters.
World360 Rewards
Formats: Sydney Light Rail – Triple Carriage Wrap & Adelaide Trams – Triple Carriage Wrap and Digital Portraits
Travel is the point(s) with World360 Rewards, bringing travel inspiration across the Sydney Light Rail and Adelaide Trams network. Featuring scenes of Cappadocia, the campaign encourages commuters to travel more with a program that makes holidaying more accessible.
Why we love it: The multi-asset and multi-market approach incorporates Digital and On-vehicle formats, maximising reach and frequency while showcasing aspirational travel imagery to inspire and delight audiences on the go.
Carnival Cruise Line
Formats: Sydney Metro – Digital Landscapes & Portraits
Carnival Cruise Line is bringing a sense of play to Sydney Metro through high-impact Digital Landscapes and Portraits throughout stations along the Metro Northwest line. Using a vibrant array of colours, the campaign introduces guests immersed in their Carnival Cruise Line holiday, from relaxing on a deck chair to dancing at the dinner table. Digital formats are strategically positioned throughout Metro Stations, reaching commuters from entrance to platform, delivering consistent visibility and repeated brand exposure along their journey.
Why we love it: The vibrant, aspirational imagery paired with bold text delivers a visually striking creative that commands attention, ensuring it reaches potential future cruisers at opportune moments during their daily journey.
Check out more of these great campaigns below and on our socials!
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