Welcome to our May Best of the Month selection: a monthly round up of our favourite recent campaigns. We love to celebrate our clients who are making great transit creative, designed perfectly for the space, with bold colours and eye-catching imagery!
Glean
Format: Sydney Light Rail – Full Wrap & Sydney Metro – Digital Portraits & Landscapes
Glean has come on board Sydney’s iconic transit networks, Sydney Light Rail and Sydney Metro, with an eye-catching campaign designed to capture the attention of commuters across the city. Bringing energy and vibrancy to Sydney Metro stations through Digital Portraits and Landscapes, the campaign engages working professionals throughout their daily commute. Playful and contextually relevant copy produces a memorable brand association, while the striking Full Wrap format amplifies visibility and impact throughout the CBD.
Why we love it: The multi-coloured creative, paired with the combined reach of the Sydney Metro and Sydney Light Rail networks, drives stronger brand recall and recognition through consistent, high-impact exposure.
Virgin Active
Formats: Sydney Metro – Showcase
Virgin Active is dominating Norwest Metro Station with their “Find Your Power and Your Peace” Showcases. Positioned within a high-dwell platform environment, the campaign captures the attention of commuters on the go through bold red creative and clear, impactful messaging. With a geo-targeted approach, the campaign strategically reaches residents and daily commuters in close proximity to the local Virgin Active gym, reinforcing brand presence within the surrounding community.
Why we love it: The Power/Peace messaging expands appeal by showcasing that there is a fitness option available to suit everyone’s needs, and the bold red branding allows Virgin Active to dominate the space with a strong visual presence.
Illuminate
Format: Adelaide Trams – Full Wrap, Interior Landscapes & Digital Portraits
Illuminate is brightening up the streets of Adelaide with a vibrant campaign designed to excite Adelaideans for the upcoming celebration of art, music, light and technology. Reaching commuters at every touchpoint throughout their Adelaide Trams journey, the campaign delivers an immersive experience. 13 Digital Portraits across Adelaide Tram Station Stops encourage commuters to interact directly and book their tickets via QR code. The dazzling Full Wrap demands attention with bold, contrasting colors, which extends seamlessly to the Interior Landscapes featuring multiple creatives that align with the Digital Portraits.
Why we love it: Using multiple formats across Adelaide Trams allows Illuminate Adelaide to dominate the network, keeping the campaign top of mind for commuters and maximising impact.
1Cover
Format: Sydney Light Rail – Triple Carriage Wrap & Sydney Metro – Showcase
1Cover is encouraging Australians to protect their next holiday with a playful and attention-grabbing campaign across the Sydney Light Rail and Sydney Metro networks. Using humour and the cheeky monkey creative, the campaign cuts through a busy CBD environment, creating a memorable brand moment. The bold and light-hearted approach captures attention and builds strong brand recall among commuters throughout their daily journey.
Why we love it: Using humour to align with potential travel mishaps strengthens 1Cover’s brand position while transporting commuters into the excitement and escapism of their next tropical holiday destination.
Bankwest
Formats: Sydney Light Rail – Triple Carriage Wrap
Bankwest is encouraging customers to spend more time doing the things they love with banking made simple. Their standout Triple Carriage Wrap across the Sydney Light Rail is turning heads throughout the city during the Vivid season, inviting Sydneysiders to get on board with Bankwest and spend less time worrying about their finances.
Why we love it: The campaign’s bold use of contrasting colours creates a striking visual presence, while strategically aligning with Vivid Sydney to effectively capture the attention of surrounding audiences across the CBD.
Check out more of these great campaigns below and on our socials!
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