Welcome to our April Best of the Month selection: a monthly round up of our favourite recent campaigns. We love to celebrate our clients who are making transit media creative, designed perfectly for the space, with bold colours and eye-catching imagery!
Red Bull – Slay the Work Day
Format: My Fast Ferries Vessel Takeover
Red Bull took over My Fast Ferries to help passengers Slay the Work Day. With imagery dominating the bar, ceilings, tabletops and doors, Red Bull made a large impact on the Fast Ferry’s captive audience. The 20-minute journey from Manly to Circular Quay meant consumers had plenty of time to purchase a can of Red Bull on board the vessel.
Why we love it: With Red Bull beverages sold on board, My Fast Ferry offered premium advertising space with a direct path to purchase. Red Bull was able to capture the audience’s attention and Give them Wings to Slay the Work Day!
National Museum – Feared and Revered
Formats: Canberra Light Rail Portraits and Interior Takeover
The National Museum of Australia invited Light Rail passengers to its latest exhibition fresh from Britain, Feared and Revered: Feminine Power Through the Ages. Exploring the influence goddesses, witches, saints and spirits have had on global society and culture, the campaign creative added mystique and intrigue to the daily commute. Get tickets before August 27.
Why we love it: External portraits and an unavoidable interior takeover were the perfect way to connect with Canberrans and tourists close to the Museum’s location.
Destination NSW – Vivid
Formats: Sydney Metro Northwest Portraits, Sydney Light Rail Triple Carriage Wrap and Interior Portraits
Step Into the World of Vivid with Sydney’s brightest festival, returning May 26. Destination NSW’s magical creative invites travellers to the month of light shows, performances, fireworks and festivities lighting up Sydney. The Triple Carriage Wrap turned heads in the city and Portraits stunned in the Northwest Metro, reaching a broad audience travelling through Sydney’s North, CBD and South East. Check out this year’s program here.
Why we love it: Sparkling campaign creative caught eyes throughout the CBD and Northwest Metro, enticing passengers from all over Sydney to attend the upcoming Festival.
CommBank – Ending Financial Abuse
Formats: Sydney Light Rail Interior Takeover, Sydney Ferries Portraits and Landscapes, Sydney Metro Northwest Interior Landscapes and Portraits, Sydney Trains Internal Portraits and Landscapes and Canberra Light Rail Interior Takeover
CommBank took over Sydney Transport and Canberra’s Light Rail for a multi-modal campaign with an important message. The campaign, offering assistance to those experiencing Financial Abuse, featured on multiple modes of Transit in high dwell internal environments to maximise cut through across a broad range of demographics.
Why we love it: CommBank’s clever use of Interior formats across Sydney and Canberra allowed them to achieve widespread reach of this important message.
AFL – Festival of Footy
Format: Adelaide Light Rail Digital
Gather Round for Adelaide’s Festival of Footy, the inaugural extended weekend of football that took place in the South Australian capital from April 13 to 16. Using bold colours and messaging, AFL took to TorchMedia’s digital portrait network at Light Rail stops around Adelaide to draw in large crowds for the extra round of games.
Why we love it: Bold messaging and bright colours perfectly suited the digital screens positioned around Adelaide’s busiest streets, creating excitement for the Festival of Footy.
Ralph Lauren
Format: Sydney Light Rail MegaTram
Ralph Lauren appealed to luxury lovers with a head-turning MegaTram in Sydney’s CBD. As one of TorchMedia’s biggest formats, the MegaTram was the perfect way to raise awareness of Ralph Lauren’s new flagship store opening in direct proximity to the Light Rail line.
Why we love it: With iconic photography and bold colours, the MegaTram was a true stand-out, creating unmistakable impact on outdoor audiences in the city.
Check out more of these great campaigns below and on our socials!
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