Welcome to our March Best of the Month selection: a monthly round up of our favourite recent campaigns. We love to celebrate our clients who are making great transit creative, designed perfectly for the space, with bold colours and eye-catching imagery!
AFL Gather Round
Format: Adelaide Trams – Full Wrap
Adelaide Trams celebrates the return of the AFL Gather Round this April with a bold, attention-grabbing campaign that builds excitement for the footy season ahead. Featuring logos of all 18 teams, the vibrant creative taps into team spirit and rivalry to build anticipation for the upcoming footy festival.
Why we love it: This celebration of sport and community resonates with audiences as it taps into fan culture, making commuters excited to watch their team play this Gather Round.
Air Asia
Formats: Sydney Metro – Digital Landscapes & Sydney Light Rail – Full Wrap
AirAsia painted the town red with vibrant branding and bold creative across the Sydney Light Rail and Sydney Metro’s Digital Landscapes. The immersive creative transported commuters inside an airplane, offering a window seat to over 150 destinations. The Digital Landscapes offer a high-impact, eye-catching addition to the campaign, reaching thousands of commuters every day.
Why we love it: The creative taps into its surroundings, transforming the light rail windows into airplane windows to create a contextually relevant and immersive campaign, combined with a cheeky tagline “We’re gonna need a bigger passport!”
Dovetail
Format: Sydney Light Rail – Full Wrap
Dovetail’s creative has taken a bold, yet simple approach with a blue Full Wrap on the Sydney Light Rail. The oversized text spanning over the vehicle makes the campaign messaging easy to read on the go and stands out amongst a busy CBD environment.
Why we love it: The simplicity of the creative makes the messaging easily digestible, and the striking use of blue and white ensures the campaign stand outs.
Rundle Mall
Format: Adelaide Trams – Triple Carriage Wrap
Rundle Mall celebrates its 50 years milestone with a visually striking Triple Carriage Wrap on Adelaide Trams. The creative is designed to flow seamlessly from carriage to carriage, creating three distinct visual moments and capturing attention from surrounding audiences.
Why we love it: The creative has a balance of simplicity and impact, using bold, constrasting colours and large text that is perfectly formatted for the vehicle.
Sony Pictures – GOAT
Formats: Sydney Metro – Digital Landscapes & Sydney Light Rail – Full Wrap
This Sydney Light Rail Full Wrap, paired with Digital Landscapes on the Sydney Metro network, brings the basketball superstars of Sony Pictures’ ‘GOAT’ to life. The bold, storytelling creative introduces each character to Sydney commuters through high-impact formats with striking visuals. Strategically placed near key cinemas including George Street, Castle Towers, and Macquarie Centre, the campaign is driving anticipation and connecting audiences directly to where they can watch the movie.
Why we love it: The oversized text is an eye-catching centrepiece that is brought to life by the comedic and playful characters.
Norwegian Cruise Line
Format: Sydney Light Rail – Triple Carriage Wrap
Norwegian Cruise Line uses beautiful pastel colours to transport commuters to stunning seaside destinations. The campaign focuses on happy moments with loved ones and reminds Sydneysiders they can experience what the world has to offer through Norwegian Cruise Line.
Why we love it: The creative uses the space of the vehicle effectively with each carriage acting as a new opportunity to showcase different destinations.
Check out more of these great campaigns below and on our socials!
Recent Comments