Welcome to our April Best of the Month selection: a monthly round up of our favourite recent campaigns. We love to celebrate our clients who are making great transit creative, designed perfectly for the space, with bold colours and eye-catching imagery!
Emporio Armani
Formats: Sydney Light Rail MegaTram & Interior Takeover
Elevating their brand presence and bringing a life of luxury to the streets of Sydney, Emporio Armani showcased a gallery of high-end fashion and accessories with a highly impactful Sydney Light Rail MegaTram. Driving through the CBD and South East in style, Emporio Armani commands attention and captures the essence of the brand with the simple but effective black and white creative. With Emporio Armani announcing their newly opened pop-up boutique in Sydney Westfield, an Interior Takeover ensured this key message was effectively communicated during the commute, prompting customers to disembark in close proximity to the new store.
Why we love it: The addition of an Interior Takeover in combination with the MegaTram allowed a deeper connection between Emporio Armani and their customers.
DNSW Powerhouse Museum
Formats: Sydney Metro Wall Media & Digital Network
Looking for something to do this weekend? The Powerhouse Museum has unveiled a new state-of-the-art storehouse for the internationally renowned Powerhouse Collection and is inviting Sydney Metro commuters to stop by for a visit. Building excitement in Sydney’s North West, the Digital Network combined with high impact Wall Media at Castle Hill and Norwest stations provided the perfect opportunity to communicate with Sydneysiders in close proximity to the museum. The campaign cleverly employs a variety of creative visuals to capture the imagination of Sydney Metro passengers, providing them with enticing glimpses into the museum’s latest exhibition.
Why we love it: Combining geotargeting with an enticing creative drummed up excitement, prompting the Powerhouse Museum’s target audience to visit the new exhibition.
UniSuper
Format: Adelaide Light Rail Full Wrap, Sydney Light Rail Full Wrap & My Fast Ferry Vessel Takeover
UniSuper has skillfully utilised the power of Out-of-Home (OOH) advertising by launching a dynamic multi-format campaign that spans across both the Sydney and Adelaide Light Rail networks, as well as My Fast Ferries. These strategic placements boost awareness among a broad audience, positioning UniSuper as a standout in a competitive market through strong branding and impactful advertising formats. Employing creative messages with a cheeky play on words, UniSuper has engaged My Fast Ferry commuters, encouraging them to stay on tack and keep on an even keel by choosing their award-winning superannuation services.
Why we love it: Communicating their key message to commuters in multiple markets with contextually relevant taglines allowed UniSuper to reach a wider audience and create a lasting impression.
ABC – Bluey
Formats: Sydney Light Rail Megaside
Driving around the CBD & South East, Australia’s iconic cartoon characters from ABC’s popular kids show, Bluey, captured the attention of audiences in the heart of Sydney. Leveraging the peak season with increased foot traffic during the school holidays, ABC was able to reach a wider audience and build anticipation for the biggest Bluey episode yet! Showcasing six beloved characters, Bluey, Bingo, Chilli, Bandit, Muffin and Socks, the campaign creative was effectively designed to be easily recognised among school kids, tourists and homegrown audiences.
Why we love it: The adorable campaign creative took advantage of the hype surrounding Bluey and encouraged the audience to catch the latest episodes on ABC iview.
Zoho Corporation
Formats: Sydney Light Rail Triple Carriage Wrap & Sydney Metro Digital Network
Reaching audiences on the Sydney Metro and Sydney Light Rail, commuters have been offered an exclusive ticket to fast track their sales through Zoho Corporation’s unique and powerful suite of software. Maximising impressions among commuters, Zoho Corporation has taken over three Triple Carriage Wraps to ensure it remains top of mind for CRM services in Sydney. Speaking to business decision makers at multiple touchpoints along their journey, Zoho Corporation elevated their campaign with a Sydney Metro Digital Network takeover, providing commuters with their own ticket to non-stop business growth.
Why we love it: Building a strong brand presence in Sydney, Zoho Corporation continues to successfully use multi-modal transit campaigns to promote their quality CRM services.
Check out more of these great campaigns below and on our socials!
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