Welcome to our August Best of the Month selection: a monthly round up of our favourite recent campaigns. We love to celebrate our clients who are making great transit creative, designed perfectly for the space, with bold colours and eye-catching imagery!
Optus – FIFA Women’s World Cup
Formats: Sydney Light Rail MegaTram
With the FIFA Women’s World Cup coming to an end, the Matilda’s took Australia on a heartwarming journey and made history on home soil. With Australia a proud co-host for the sporting event of the year, Optus jumped on board to support the team with a loud and proud Sydney Light Rail MegaTram! The creative calls on sentimental moments, both on and off the field, and invites commuters to join in on the fun, displaying that every inspirational moment is live with Optus sports.
Why we love it: Optus made it accessible for the whole of Australia to show their support for the Matilda’s record breaking and history making World Cup campaign!
Pacific Concepts – El Camino & Fratelli Fresh
Format: Sydney Ferries Vessel Takeover
Hungry on the move? Showcasing both El Camino and Fratelli Fresh to hungry commuters on the move, Sydney Ferries were used to encourage Sydneysiders to jump on board and head to their new favourite restaurant. Maximising the efficiency of the campaign, multiple creatives were used to promote their fun Mexican Fiesta’s or fresh Italian food and push the awesome deals commuters can take advantage of.
Why we love it: With the restaurants located in close proximity to Sydney Ferry Wharves, this campaign strategically targeted commuters to best drive foot traffic and bookings.
Rail Safety Week
Format: Canberra Light Rail Window Wraps, Interior Takeover, Station Portraits
The 18th Annual Rail Safety Week took place this month to support TrackSAFE’s promotion of the importance of rail safety. Transport Canberra and Canberra Metro Operations (CMET) engaged the community in fun and entertaining activities including inviting students from local colleges to design the safety posters within the campaign. Winning student designs were printed on Light Rail formats including Window Wraps, Interior Portraits and Station Portraits. An annual initiative, the campaign’s key focus is ensuring all commuters and the community are keeping themselves and others safe on and around public transport.
Why we love it: Transport Canberra and CMET brought the community and local schools together to design eye-catching and exciting creatives to bring this important message to life.
Formats: Sydney Light Rail Triple Carriage Wrap
Launching their new global brand campaign, People Are Good for You, Jim Beam has thrown their support behind major sporting events occurring in Sydney and positions their classic Bourbon as a ‘Crowd Pleaser’ perfect for any occasion. The campaign kicks off the brand strategy to build an emotional connection between Jim Beam and the next generation of consumers. Taking advantage of the high-foot traffic area in Sydney CBD & South East, a Triple Carriage Wrap on Sydney Light Rail with two creatives were utilised – one supporting the NSW Blues, and the second promoting their Bourbon as ‘Everyone’s Bourbon’.
Why we love it: This global campaign utilises the effectiveness of OOH advertising and Transit Media as part of a large scale brand reinvention.
Ben & Jerry’s Sundaes
Formats: Sydney Light Rail Full Wrap
Craving something yummy? Ben & Jerry’s new Sundaes have arrived in stores just in time for the sunny weather! Catching commuters who crave something sweet, this Sydney Light Rail Wrap has been cleverly designed to look like one of their signature ice cream tubs. Capitalising on the fun factor of the cartoon, the bright creative showcases two new flavours now in store and ready for commuters to purchase. With Sydney Light Rail travelling by multiple supermarkets, there is no better way to target and inform commuters of their loaded range of ice creams and encourage a little indulgence.
Why we love it: The eye-catching creative is a swirl of fun, inviting commuters to try their brand new ice cream… and so much more!
Check out more of these great campaigns below and on our socials!