February has been a particularly exciting month for the TorchMedia team, seeing the installation of multiple fabulous campaigns in support of Sydney WorldPride. In celebration, our Best of the Month will put the best and brightest pride campaigns In the Spotlight!
Sydney WorldPride
Formats: Sydney Light Rail Triple Carriage Wrap and Interior Domination, Sydney Ferries Vessel Takeover and Wharf Photo Wall, Rainbow Road – Circular Quay and Central Chalmers St Light Rail Stops.
TorchMedia has proudly partnered with Transdev Sydney Light Rail, ALTRAC Light Rail, Transport for NSW and Transdev Sydney Ferries to celebrate Sydney Gay and Lesbian Mardi Gras and Sydney WorldPride 2023.
Combining a Triple Carriage Wrap and Interior Domination on the Sydney Light Rail, as well as Vessel Takeover and Photo Wall at Circular Quay, Sydney WorldPride’s campaign is seamlessly integrated into the commute, bursting with colour and reminding Sydneysiders of key dates and events.
Complementing the WorldPride campaign are two large scale Rainbow Road installations at Circular Quay and Central Chalmers St Light Rail Stops, displaying the pride flag as part of Rainbow City.
Read more about the campaign here.
Optus – Pride Starts with Yes
Format: Sydney Light Rail MegaTram
At Optus, Pride starts with YES!
As the Premier network Partner of Sydney WorldPride, Optus opted for the vibrant MEGATRAM to spark joy and celebrate the diversity of our communities. display their support for the cause.
Optus is bringing to life the true essence of pride with this colourful and vibrant campaign.
NRMA Marine – Supporting everyone’s journey
Format: My Fast Ferries Vessel Wrap and Vessel Takeover
The NRMA is proudly Supporting Everyone’s Journey. NRMA are proud to be supporting a culture of diversity, inclusion and belonging within their organisation, working towards becoming an LGBTQI+ inclusive employer, including gaining Bronze Status in the Australian Workplace Equality Index.
To showcase their support, NRMA Marine has taken over a My Fast Ferry vessel, with exterior wraps displaying the Pride Flag, as well as a Vessel Takeover brightening up the trip from Circular Quay to Manly.
Transport for NSW – Ride with Pride
Formats: Sydney Trains Full Wrap, Sydney Ferries Vessel Takeover
TfNSW have taken over the iconic Sydney Ferries and Sydney Trains with their Ride with Pride campaign. The high impact creative truly makes the campaign stand-out, catching the eyes of everyone both inside and outside the vehicles and vessels.
Utilising Australia’s largest Transit Media format, Full Wraps on Sydney Trains, the Ride with Pride message is shining loud and proud.
Little Creatures Brewing
Formats: Sydney Light Rail Full Wrap
Little Creatures Brewing are welcoming All Creatures Aboard!
As a major Partner of Sydney WorldPride, Little Creatures is the official beer of the Mardi Gras. Little Creatures has a passion for connecting with consumers and contributing to community and culture in a positive, vibrant and sociable way.
Through an explosion of confetti and rainbows, Little Creatures is showing all Sydneysiders they are accepted when travelling on the Sydney Light Rail.
Coca-Cola – Celebrate Love
Formats: Sydney Light Rail Full Wrap, Sydney Ferries Vessel Takeover and Wharf Wall
Coca Cola’s sparkling campaign transforms Sydney World Pride into a celebration of love. Staying true to the brand essence, the campaign embodies fun for all.
The campaign has been further elevated with a Market First, custom glitter Wharf Wall, creating the perfect photo opportunity for festival goers.
ACON Health – With Love
Formats: Sydney Light Rail Megaside and Interior Takeover
ACON is leading the health and wellbeing conversation for people of diverse sexualities and genders. This WorldPride, ACON’s campaign reminds everyone that whatever you do this WorldPride, do it safely and with love.
The informative campaign speaks to a wide range of experiences and resources, directing viewers to their Health and Safety guide to help everyone to have a Safe and Happy World Pride. See the guide at withlove.org.au and Ride with Pride on the Sydney Light Rail!
Check out more of these great campaigns below and on our socials!
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