Welcome to our July Best of the Month selection: a monthly round up of our favourite recent campaigns. We love to celebrate our clients who are making great transit creative, designed perfectly for the space, with bold colours and eye-catching imagery!
NAIDOC Week 2023
Formats: Sydney Light Rail Triple Carriage Wrap and Interior Takeover, Canberra Light Rail Triple Carriage Wrap
This year NAIDOC Week showcased the importance of our Elders in passing down traditions and culture to future generations. Designed by Indigenous artist Bobbi Lockyer, the ‘For Our Elders’ creative drove awareness through vibrant and eye-catching colours. Featuring this artwork on both Sydney and Canberra Light Rails, commuter audiences were encouraged to appreciate the importance of NAIDOC Week and Australia’s First Nations histories.
Why we love it: TorchMedia is proud to partner with NAIDOC, alongside Transdev Sydney, ALTRAC Light Rail, Transport Canberra and Canberra Metro, sharing these significant messages with a wide audience.
Mercedes GLC
Format: Sydney Metro Tunnel Wrap, Sydney Light Rail Triple Carriage Wrap, Adelaide Light Rail Digital
Driving desire through premium placements at scale, Mercedes took over Sydney and Adelaide Transit Media to launch their all new GLC. Mercedes applied multiple creative messages across the Adelaide Digital Network with each message carefully crafted to meet an array of commuter needs. Utilising the highly impactful Castle Hill Tunnel Wrap and attention-grabbing Triple Carriage Wrap on Sydney’s Light Rail, a compelling presence was achieved – sparking curiosity among their target audience.
Why we love it: Mercedes connected their brand messaging to the transit environment by tempting audiences to escape into luxury through premium placements.
FIFA Women’s World Cup 2023
Format: Adelaide Light Rail Digital, Sydney Ferries Floor & Wall Media, Sydney Light Rail Full Wrap & Interior Takeover
The FIFA Women’s World Cup has arrived down under! Taking over multiple assets across Sydney and Adelaide CBDs, high visibility was ensured, taking excitement to the next level as commuters and passersby’s are encouraged to go ‘Beyond Greatness’. Drumming up enthusiasm on Sydney Ferries, FIFA has used a fun and engaging creative design to make a custom photo wall where commuters can get involved and share their football spirit!
Why we love it: The eye-catching creative uses bold and bright colours to capture audiences’ attention, driving commuters to immerse themselves into the FIFA Women’s World Cup 2023 Tournament.
T2
Formats: Sydney Light Rail Full Wrap & Interior Domination
T2 is inviting Sydneysiders to join the party with an eye-catching Full Wrap and Interior Domination on Sydney Light Rail! Tying the colours to the flavours of the Iced Teas, the vibrant creative invites commuters to try the new range. Maximising visibility through an Interior Domination, T2 leveraged contextually relevant messaging to speak directly to this captive audience. Instructing the commuters to ‘Hold on’, ‘Step onto’ and join the party at the ‘Next Stop’, commuter audiences have been immersed into T2’s fun world of Iced Tea.
Why we love it: T2 is brightening up Sydney’s winter streets with a tea party – engaging commuters with a clear invitation and call to action.
Zambrero
Formats: Tasmanian Large Format Billboards
Zambrero invites people to enjoy a Mexican Fiesta with this large format campaign in Launceston. Utilising their slogan ‘Iconic Place. Iconic Burrito’ the campaign draws connections for the audience by matching product to the iconic places in Tasmania it is displayed with. The perfect way to target hungry commuters and travellers arriving at Launceston Airport!
Why we love it: Zambrero cleverly links their burritos to the local area, for tourists keen to see the iconic places of Tassie and locals who are proud of their hometown.
Wise – Brand Relaunch
Formats: Sydney Light Rail Triple Carriage Wrap, Sydney Trains Maxiviews & Interior Landscapes
Wise used of Out of Home advertising to launch their rebrand campaign, taking over Sydney Light Rail and Sydney Trains. With Aussies strong thirst to travel, Wise provides a perfect stress-free way to manage money wherever you are in the World. Taking advantage of high-foot traffic areas around Sydney, Wise used a perfect combination of formats to capture attention of commuters on the move.
Why we love it: Wise combines humourous puns with strong branding to talk to a broadcast audience across Sydney Transit Media!
Check out more of these great campaigns below and on our socials!
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