Welcome to our March Best of the Month selection: a monthly round up of our favourite recent campaigns. We love to celebrate our clients who are making great transit creative, designed perfectly for the space, with bold colours and eye-catching imagery!
EA Games – Star Wars Jedi: Survivor
Formats: Sydney Light Rail Triple Carriage Wrap, Castle Hill Tunnel Wrap & Eastern Seaboard Trains
The Force is strong with EA Games as they drum up excitement for the April release of their new game, Star Wars Jedi: Survivor! EA Games is the first in the market to utilise the new Tunnel Wrap format on the Sydney Metro, joining Castle Hill Metro Station to Castle Towers shopping centre, a highly impactful way to connect with travellers on their journey to this retail precinct. EA Games surprised and delighted customers with their creative use of the new format, demonstrating the exciting possibilities the Metro opens in the advertising landscape.
Why we love it: EA Games is finding creative ways to connect with consumers by exploring multi-format transit – as well as the incredible first to market Tunnel Wrap!
Tanqueray
Format: Sydney Light Rail Full Wrap and Interior Takeover, Sydney Ferries Vessel Takeover and Wharf Wall
The iconic London brand Tanqueray encouraged travellers to live magnificently with an eye-catching Full Wrap of the Sydney Light Rail, Vessel Takeover of Sydney Ferries and high impact placement at Circular Quay Wharf. The brilliant green creative showcased Tanqueray’s prolific London Dry Gin, inspiring commuters across Sydney to drink, and live, magnificently. The campaign’s elegant simplicity created impact all over the Ferries and Light Rail.
Why we love it: The bold red and green imagery perfectly showcases the luxurious Tanqueray brand!
Amazon
Format: Sydney Light Rail MegaTram
Amazon’s MegaTram was a stand-out with its prominent branding covering two connected Light Rail vehicles in Sydney’s CBD creating immense impact.
Amazon’s iconic orange colour and trademark logo were used to broadcast their offering with effective simplicity.
Why we love it: 70 metres of bright orange on the MegaTram is a stand-out in Sydney’s CBD!
Merlin Sydney
Formats: Sydney Light Rail Portraits & Sydney Ferries Vessel Takeover
Merlin is taking Sydneysiders all over the city with their range of exciting attractions! Merlin Entertainment took over Sydney Ferries to showcase their all attractions ticket deals, using a QR code for patrons to instantly purchase tickets to Sea Life and other top attractions whilst onboard.
Eye-catching photography sparkled on the Light Rail and Ferries, encouraging commuters to visit Sydney’s best attractions.
Why we love it: The interactive QR code and enticing imagery encourages audiences to instantly purchase tickets!
NSW Waratahs
Formats: Sydney Light Rail Megaside and My Fast Ferries Vessel Takeover
Don’t miss the Waratahs! The NSW Waratahs encouraged commuters to Crowd the House at Allianz Stadium this Super Rugby season with a Megaside on the Sydney Light Rail and Vessel Takeovers on My Fast Ferries.
The format delivered high impact with an engaging action shot of the players and the team’s branding as the backdrop.
Why we love it: The photography and branding makes clever use of these high impact transit placements for a highly effective and informative campaign.
Burberry
Formats: Sydney Light Rail Full Wrap
Burberry’s latest campaign offered an artful curation of photography wrapped around the Sydney Light Rail to showcase the brand’s latest collection.
As Sydney’s premium mode of transport, the Light Rail was the perfect choice to enhance visibility of this luxury brand, transporting affluent and professional commuters in close proximity to their flagship store.
Why we love it: The luxurious and artful selection of photographs enhances the brand’s image to affluent audiences in the CBD!
Check out more of these great campaigns below and on our socials!
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