Welcome to our November Best of the Month selection: a monthly round up of our favourite recent campaigns. We love to celebrate our clients who are making great transit creative, designed perfectly for the space, with bold colours and eye-catching imagery!
SAPOL Drink Drive
Formats: Adelaide Tram Full Wrap
In a bold move to confront the selfish choices behind drink driving, South Australia Police (SAPOL) have transformed an Adelaide Tram into a striking visual display of a giant beer. This campaign not only stands as a bold visual statement but also promotes an alternative route for people under the influence, reinforcing the campaign’s central message that ‘drink drivers are full of it’. This eye-catching initiative is a fresh and impactful way to remind the public of the dangers of drink driving while encouraging safer choices.
Why we love it: Capturing the attention of pedestrians, cars and commuters in Adelaide CBD, the innovative creative features beer froth dripping down the windows.
Xbox Anywhere
Format: Sydney Light Rail Triple Carriage Wrap & Interior Domination, Sydney Metro Interior Domination, My Fast Ferry Digital
This is an Xbox! Reaching a wide and diverse audience, this multi-modal, immersive campaign has given Xbox a unique opportunity to engage with highly attentive commuters across Sydney. With the bold use of Xbox’s signature green and black colours, the ‘This is an Xbox’ campaign not only reinforces Xbox’s presence but also strengthens its connection with its target audience, driving deeper engagement and ultimately boosting brand awareness and driving purchases.
Why we love it: Enhancing the commuter experience, Xbox captivated audiences on the Sydney Light Rail and Sydney Metro through immersive Interior Dominations, ensuring a lasting impression.
NAB
Formats: Canberra Light Rail Full Wrap
Banking just got sweeter! Open a more rewarding bank account with NAB. Driving through the centre of Canberra, NAB is raising awareness of its customer recognition program, offering both current and future customers even more to enjoy every day. Wrapping the Canberra Light Rail with bold black and red imagery ensures commuters, pedestrians, and drivers are engaged with the key messages. The creative design effectively communicates the benefits of the program, making banking with NAB even sweeter for everyone.
Why we love it: Demanding attention, NAB captures a diverse audience across Canberra, ensuring the campaign achieves maximum reach and visibility.
Bonds
Formats: Sydney Light Rail Triple Carriage Wrap & Sydney Ferry Vessel Takeover
It all starts with comfy! Bonds’ new marketing campaign, ‘As Worn by Us’, taps into the universal love Australians have for the brand. Through a multi-modal approach, it targets high-traffic areas and speaks to audiences of all ages, highlighting the shared experience of wearing Bonds throughout life. By creating a simple yet effective collage of Aussies in Bonds, the campaign showcases that no matter where life takes you, Bonds is always there – a familiar presence woven into the fabric of Australian identity.
Why we love it: From 000 – 100, the campaign taps into the emotional connection people have with the brand, celebrating the comfort and reliability that Bonds has provided to generations.
MECCA
Formats: Sydney Light Rail Full Wrap, Portraits & Interior Domination
Wrapping the Sydney Light Rail, MECCA has unveiled their new limited-edition gift box and packaging design in anticipation of the holiday season. In collaboration with the National Gallery of Victoria and artist Natalya Huges, MECCA’s 2024 holiday creative explores the theme of ‘Together We Shine’ as it embraces layered ornamental traditions while exploring the female experience. With its bold colours, diverse textures, and captivating energy, the vibrant and evocative creative immerses commuters as they travel through the heart of Sydney CBD.
Why we love it: The combination of both internal and external Sydney Light Rail formats ensures MECCA captures the attention of eager shoppers just in time for the holiday gift-giving season.
Check out more of these great campaigns below and on our socials!
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