What’s the best way to BE SEEN? TorchMedia’s Transit Media portfolio includes a range of large format offerings that create big impact. TorchMedia’s biggest formats provide wide reach, make grand impact and create meaningful connections with audiences to drive response. Some of these formats include Sydney Trains Full Wraps, Sydney Light Rail MegaTrams and the brand new Sydney Metro Tunnel Wrap format.
Why choose Large Format Transit?
Combining the movement of transit with large format assets, TorchMedia’s big formats are noticeable and memorable. TorchMedia’s recent transit media study, En Route to Engage, found that 47% of commuters recall the advertising seen in transit waiting areas and 71% of commuters take action after being exposed to Transit Media (Source: TorchMedia and GfK, 2022). With the prominence of a billboard and the extensive reach and frequency deliverable by transit, TorchMedia’s large format transit assets will make a lasting impact on audiences.
Australia’s largest Transit Media Format: The Full Wrap
TorchMedia’s largest format, the Full Train Wrap, covers an entire Sydney Train, offering brands complete ownership of the vehicle exterior. The Sydney Trains Full Wrap is Australia’s largest transit media format at over 72 metres in length and more than 300 square metres in total size. With trains being the most popular choice of public transport in Australia (Source: TorchMedia and GfK, 2022), brands can maximise their reach by broadcasting their campaign using this stand-out format. A standard Full Train Wrap campaign delivers more than 5.7million impressions across an 8 week campaign (Source: MOVE, P18+).
Ride with Pride on Sydney Trains
In celebration of Sydney WorldPride earlier this year, Transport for NSW utilised multiple Full Train Wraps to join the spirit of celebration across the city. With a message tailored to match the asset, the ‘Ride with Pride” campaign helped to paint the town rainbow, while encouraging inclusion and respect as people travelled on public transport throughout the festival. As an exciting finale to the campaign, the Ride with Pride Trains crossed over the Sydney Harbour Bridge during the Pride March, joining over 50,000 people as they celebrated World Pride.
Sydney’s Premium Transit Asset: Sydney Light Rail MegaTram
The largest format on the prestigious Sydney Light Rail, the MegaTram commands the attention of thousands. At over 60m in length, the MegaTram is made up of two connected fully wrapped Light Rail vehciles. MegaTrams are highly noticeable not only to passengers, but to the surrounding audiences on Sydney’s busiest streets, including through the heart of the CBD along George St.
Amazon and the Sydney Light Rail
Amazon was the first client to book the exclusive MegaTram when advertising launched on the Sydney CBD and South East Light Rail in 2020. Since then, Amazon has rolled out a number of campaigns to promote a wide range of products, entertainment and sales. Their most recent MegaTram used simple yet bold branding, creating an unavoidable streak of orange turning heads in Sydney’s CBD.
Connecting Consumers and Commuters: The Castle Hill Tunnel Wrap
The newest addition to TorchMedia’s asset portfolio, the Castle Hill Tunnel Wrap, connects the Castle Hill Metro Station with Castle Towers Shopping Centre. Attracting over 18million shoppers annually, Castle Towers is one of Sydney’s largest and most visited retail precincts. Additionally, patronage on the Sydney Metro has exceeded pre-COVID levels, with over 2million monthly passenger journeys (TfNSW Open data, March 2023). The Tunnel Wrap provides an impactful and engaging way to connect with both these commuter and consumer audiences, making it the perfect canvas for retail launches, entertainment events and more! The tunnel wrap is over 20 metres in length, spanning from ceiling to floor with LED illumination for all day viewing.
The Force is strong…
Taking advantage of this first in market opportunity, EA Games chose the Tunnel Wrap for their latest game launch, Star Wars Jedi: Survivor. The format offered EA Games complete domination of this busy location in Sydney’s affluent Northwest, providing a totally immersive experience for commuters.
With the country’s largest transit media formats, TorchMedia provides clients with unmatched reach, frequency and eye-catching impact. TorchMedia’s biggest formats, including Train, Light Rail and Tunnel Wraps, offer high visibility that commands attention and increases audience engagement. To find out more, talk to your Account Manager or enquire today to Be Seen with Transit Media.
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