Taking out the exclusive MEGATRAM format on the CBD and South East Light Rail, Optus is covering more of both NSW and the Sydney Light Rail than ever before! After rolling out a Full Wrap earlier in the year, Optus has doubled the impact for their spring campaign.
The MegaTram on the CBD and South East Light Rail is an exclusive media opportunity, with only one available at any given time. The MegaTram is a fully wrapped, coupled tram, 67 metres long and equivalent to 2 Full Wraps.
The artwork features rolling scenes of NSW from the country to the coast, overlaid with Optus’ iconic ‘yes’ branding, to create dramatic and high impact visuals. At over 289 square metres total size, this campaign cannot be missed!
Media: UM Sydney
Creative: Yes Agency (Optus in-house)