As restrictions around the country ease and we begin to rediscover our cities, we wanted to shine a light on the recovery of transit audiences based on the latest mobility and patronage data available.
According to the latest patronage data released by Transport of NSW, TorchMedia’s Sydney portfolio of Trains, Light Rail, Ferries and Northwest Metro have experienced patronage recovery of 85% month on month (April to May). Patronage in May 2020 on Sydney Ferries grew 1.2x from what it was in April 2020, and Light Rail patronage increased by 91%, providing a clear indication of the changing behaviours of Sydneysiders as they not only head back to work – but also to parks, shops and restaurants.
And it’s not just Sydney! Mobility data capturing movements at key Public Transport precincts have continued to grow steadily by approximately 5%+ each week for the past four weeks across the Eastern Seaboard. The latest Google COVID-19 Community Mobility Report released has shown positive growth in movements around key public transport hubs including train and light rail stations, which have grown to 60% of what they were before COVID-19 restrictions were introduced.
The difference in current movements compared to the pre-CV19 baseline is as follows for each state:
With increasing patronage on public transport networks, our Transport Partners have responded rapidly to demand for the need for increased hygiene and social distancing solutions, ensuring that all passengers stay safe on their journey.
Advertising and signage on transit internals is providing crucial health and safety messaging where it is needed most. Dedicated social distancing marshals and additional cleaning staff have been hired to support the frequency of services as they are being increased, and these are just some of the ways that Public Transport networks in Australia are adapting to continue to provide a safe and essential service for all.
At TorchMedia we know how valuable our commuter audiences are to the many businesses looking to rebuild and restart in the current climate, and look forward to seeing the continued successes from the community as we move into the next stage of recovery.
SOURCES: Transport for NSW Open Data, Moovit Public Transport Index, Apple Mobility Trends, Google COVID-19 Community Mobility Reports