With Winter in full swing it’s not uncommon for sniffly noses and sore throats to dominate the daily commute. Difflam targeted commuters across TorchMedia’s Eastern Seaboard trains and Sydney Light Rail assets with these highly relevant placements. The use of multiple consecutive formats across trains enabled Difflam to storyboard their various products without compromising a high impact execution. The campaign let passengers know that the new Difflam range means “Sore Throats Sorted”.