Sydney’s most hotly anticipated transit asset, the CBD and South East Light Rail, is now available to advertisers, with packages commencing January 2020. Opening to the public in December 2019, Sydney’s newest transit asset will take commuters directly through the heart of the Central Business District to the Eastern Suburbs.
The return of trams to George Street, 58 years after the original network was removed, is truly a historic moment for the City that will change the way Sydneysider’s commute. The CBD and South East Light Rail is expected to be a popular new mode of transport especially through the CBD and will be serviced by 60 new trams, coupled to form 30 x 67 metre trams. Trams will have capacity to carry up to 450 passengers each and run every 4 minutes in the peak.
Advertisers jumping on board the CBD and South East Light Rail will have direct access to key retail, sporting and entertainment precincts along the line including Circular Quay, George Street, Surry Hills, Moore Park and Randwick Racecourse. The patronage is expected to over index in OG1s and OG2s with residents in the service area having a median income exceeding $2,000 per week and over 53% being employed in white collar jobs.
Kirsty Dollisson, Managing Director of TorchMedia said, “The expanded Sydney Light Rail network creates amazing opportunities for advertisers to access parts of the City and audiences that were previously hard to reach. The CBD and South East Light Rail runs right through the heart of Sydney’s CBD connecting major transport hubs like Circular Quay and Central facilitating a multimodal commute.”
“In the next year, the Sydney Light Rail network will become an increasingly important part of how brands target the CBD and surrounds. “ Dollisson adds. The combined Sydney Light Rail network comprising both CBD and South East and Inner West lines is projected to deliver 34 million passenger journeys annually.