by TorchMedia | May 9, 2023 | Transit Insights
By Sofia Geraghty, B&T As ad spending shrinks, SMI data shows that OOH is one area bucking the trend. Australia’s leading transit media specialist TorchMedia (which reaches 2 million commuters a day) conducted a study into how brands can reach customers en route....
by TorchMedia | Dec 21, 2022 | Outdoor Industry, Transit Insights
The Out of Home industry is ending the year with a positive outlook – with plans for continued growth, creativity and enhanced measurement and audience targeting. AdNews has compiled the predictions of some of our industry’s leaders, including our Managing...
by TorchMedia | Oct 30, 2022 | Transit Insights
MEET THE NEW MAJORITY: AUSSIE MILLENNIALS The majority of TorchMedia’s audience are Millennials and Gen Z, with Roy Morgan finding that this group accounts for 62% of public transport users in Australia (Roy Morgan Single Source, 2022). For advertisers Targeting...
by TorchMedia | May 25, 2022 | Sydney Light Rail, Sydney Metro, Sydney Trains, Transit Insights
More clients are embracing multi-modal Transit media to improve the coverage and utility of their campaigns. TorchMedia’s extensive transit media portfolio gives advertisers the ability to reach more customers using External and Internal mediums. Over 55% of Sydney...
by TorchMedia | Feb 7, 2022 | Outdoor Industry, Transit Insights
Over the next four weeks, Out of Home (OOH) signs across Australia will feature a healthy eating campaign, Better than you remember, donated by the members of the Outdoor Media Association (OMA), and delivered in partnership with Health and Wellbeing Queensland and...
by TorchMedia | Jan 24, 2022 | Eastern Seaboard Trains, Sydney Ferries, Transit Insights, Uncategorized
TorchMedia & Trade Indy announce programmatic digital partnership TorchMedia, transit OOH media specialists and programmatic and data specialists, Trade Indy have announced a new digital partnership to allow mobile retargeting in key transit hubs.TorchMedia &...
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