by TorchMedia | Aug 30, 2023 | Sydney Ferries, Sydney Light Rail, Transit Insights
With recent unseasonably warm temperatures already here, Australians everywhere are ready to enjoy everything that Spring and Summer has to offer! During Summer, TorchMedia’s audience grows by an average of 22% in Sydney¹, as more people choose public transport for...
by TorchMedia | Jun 28, 2023 | Transit Insights
Halfway through the year and hanging out for a holiday? According to TorchMedia’s recent En Route to Engage Study, 69% of commuters said that Travel and Tourism is the category best suited to advertising on Public Transport. TorchMedia’s clients are taking...
by TorchMedia | May 9, 2023 | Transit Insights
By Sofia Geraghty, B&T As ad spending shrinks, SMI data shows that OOH is one area bucking the trend. Australia’s leading transit media specialist TorchMedia (which reaches 2 million commuters a day) conducted a study into how brands can reach customers en route....
by TorchMedia | Dec 21, 2022 | Outdoor Industry, Transit Insights
The Out of Home industry is ending the year with a positive outlook – with plans for continued growth, creativity and enhanced measurement and audience targeting. AdNews has compiled the predictions of some of our industry’s leaders, including our Managing...
by TorchMedia | Oct 30, 2022 | Transit Insights
MEET THE NEW MAJORITY: AUSSIE MILLENNIALS The majority of TorchMedia’s audience are Millennials and Gen Z, with Roy Morgan finding that this group accounts for 62% of public transport users in Australia (Roy Morgan Single Source, 2022). For advertisers Targeting...
by TorchMedia | May 25, 2022 | Sydney Light Rail, Sydney Metro, Sydney Trains, Transit Insights
More clients are embracing multi-modal Transit media to improve the coverage and utility of their campaigns. TorchMedia’s extensive transit media portfolio gives advertisers the ability to reach more customers using External and Internal mediums. Over 55% of Sydney...
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